New Delhi: The ministry of information and broadcasting has issued an advisory on public service broadcasting as required in the Guidelines for Uplinking and Downlinking of Satellite Television Channels in India, 2022, issued in November. It has asked broadcasters to report on the same starting 1 March, 2023. After undertaking a series of consultations with broadcasters and their associations, it has been decided that private satellite TV channels need to undertake public service broadcasting on subjects of national importance and social relevance and have the liberty to modulate their content which may be embedded in programmes, the advisory said. The content can be shared between broadcasters and repeat telecast on one or several TV channels. Further, a common e-platform may be developed as a repository of relevant videos or textual content from various sources for the purpose of public service broadcasting, which may be accessed and used by TV channels. TRENDING STORIES See All Premium Mamata hands over land docu to Amartya Sen, says unauth . . . Premium Military aircraft crashes in northern Vietnam, one pilo . . . Premium Economic Survey: Subdued global demand in 2023 could im . . . Premium Boeing 747 production halted The content need not be of 30 minutes at a stretch but spread over smaller time slots. The time for which public service broadcasting content is telecast in between commercial breaks shall not be accounted for the 12-minute limit for commercial breaks. The time for such content shall be accounted on monthly basis, that is, 15 hours per month and time for transmission shall be flexible but transmitting from midnight to 6am shall not be accounted for. Broadcasters shall submit a monthly report on the Broadcast Seva Portal and include a compliance certificate in their annual report. Foreign channels, downlinking in India--in languages other than those specified in the Eighth schedule of the Indian Constitution--shall be exempt from this. Channels broadcasting predominantly, more than 12 hours of sports and devotional, spiritual or yoga content shall be exempt from furnishing the monthly reports. MINT PREMIUM See All Premium Mint Explainer: The trouble with America's 2% inflation . . . Premium Mint Explainer: How AI helps activist short sellers que . . . Premium Indus Waters Treaty: Balancing national interests and g . . . Premium The race of the AI labs heats up Broadcasters shall keep a record of content telecast for a period of 90 days. Electronic Media Monitoring Centre, under the ministry of information and broadcasting, shall keep a record of the same. ABOUT THE AUTHOR Lata Jha Lata Jha covers media and entertainment for Mint. She focuses on the film, television, video and audio streaming businesses. She is a graduate of the Columbia School of Journalism. She can be found at the movies, when not writing about them. Read more from this author Catch all the Industry News , Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates . More Less OPEN IN APP.