Synopsis He said similar to the overall market in India, the rural segment has also demonstrated an inclination towards the SUV segment with a contribution of over 47 per cent to HMIL's overall sales with the company's compact SUV Venue topping the charts with a contribution of 24 per cent followed by the mid-sized SUV Creta at 23 per cent. Agencies Hyundai Motor India Ltd on Tuesday said it has entered into a partnership with FMCG major ITC 's Agri Business Division to strengthen its brand presence in rural markets. Under the partnership, the automaker will promote its model line-up on ITC's extensive agro and rural platforms to enhance brand recall in rural pockets, Hyundai Motor India Ltd ( HMIL ) said in a statement. A Memorandum of Understanding (MoU) to this effect has been signed between the two firms, it added. HMIL said it will collaborate with ITC's Choupal Saagar and e-Choupal platforms in rural hinterlands and it will progressively be extended for ITCMAARS Rural services for wider reach. "This association is aimed at strengthening HMIL's brand resonance and association with potential customers across the hinterland of India," HMIL Chief Operating Officer Tarun Garg said. He said similar to the overall market in India, the rural segment has also demonstrated an inclination towards the SUV segment with a contribution of over 47 per cent to HMIL's overall sales with the company's compact SUV Venue topping the charts with a contribution of 24 per cent followed by the mid-sized SUV Creta at 23 per cent. ITC Ltd Divisional Chief Executive , Agri Business Division, Rajnikant Rai said the partnership with Hyundai will support the aspirations of farmers by leveraging the ITC e-Choupal and ITCMAARS ecosystem. "This initiative is anchored on the holistic engagement that the ITC e-Choupal initiative drives in partnership with other institutions aimed at empowering farmers and rural communities," he added. Further, Rai said the ITCMAARS platform, a full stack agro-tech application for farmers, will facilitate in expanding reach to last mile consumers, leveraging its phygital connect. Through the partnership, Hyundai Motor India said it will drive various events and activities at Choupal Saagar- ITCs integrated rural services hub in Maharashtra, Madhya Pradesh and Uttar Pradesh . "The e-Choupal facilities available across 10 states will be leveraged to strengthen brand association and engagement focusing on rural customers. HMIL will establish an accessible link with ITC's rural communities and farmer network through innovative campaigns," the statement said. Don’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp. click here! Tuesday, 07 Mar, 2023 Experience Your Economic Times Newspaper, The Digital Way! Read Complete Print Edition » Front Page Pure Politics Companies ET Markets More India may Pull Plug on FAME II After Next Fiscal India is likely to discontinue the second phase of the ₹10,000 crore Faster Adoption and Manufacturing of Electric Vehicles in India or FAME II scheme after the next financial year, government officials familiar with deliberations said. Foxconn Reassures K’taka, Telangana on Investments Hon Hai Precision Industry, better known as Foxconn, has assured the governments of Karnataka and Telangana that it will work with them to further the expansion of its electronic manufacturing base in the country. Platform to Update DigiLocker Docs Via Aadhaar in Works The government is developing a platform to help citizens who store their documents in DigiLocker to auto-update their address and other demographic details across departments through Aadhaar, officials told ET. Read More News on hyundai motor india hmil itc uttar pradesh itcmaars hyundai motor india ltd itc s agri business division itc ltd divisional chief executive resonance itc ltd (Catch all the Business News , Breaking News Events and Latest News Updates on The Economic Times . ) Download The Economic Times News App to get Daily Market Updates & Live Business News. . . . more less ETPrime stories of the day Under the lens Axis MF front-running case: Sebi exposes ‘Jadugar’ but it must bring in systems to nab more Houdinis 12 mins read 3 insights to kick-start your day, featuring Softbank’s Arm and a leg up 4 mins read Strategy Stock Radar: Down 20% from highs! A bounce back on cards as IRFC is trading near crucial support area 3 mins read Subscribe to ETPrime.