Mobile users may get relief from spam texts

Mobile users may get relief from spam texts
Tanla Platforms Ltd is in talks with more Indian telecom operators to offer its anti-phishing solution on text messages that it claims will reduce the growing number of spam, smishing, and phishing cases, which impact millions of mobile phone users daily. TRENDING STORIES See All Premium Android users can now zoom font size on Chrome by up t . .
. Premium US stocks close slightly up after prior week's selloff Premium Ian Fleming's James Bond books edited to remove ‘offens . .
. Premium Horoscope Today: Money astrological predictions for 28t . .
. Chief executive Uday Reddy said in an interview that one of the telcos is already using the solution called Wisely ATP on its network. He didn’t name the company.
Reddy said the Telecom Regulatory Authority of India (Trai) is testing the platform for its efficacy. “It will be deployed as part of the telecom service providers’ core network, by which the AI/ML engine can monitor all messages while complying with data security and privacy rules," he said. He added that the solution’s API would be opened up to different apps so they can create their own solutions.
“We’ve tied up with Truecaller with its 230-240 million users. If anyone is scamming Truecaller user in India, our platform will alert them," he said. Globally, $55 billion has been siphoned off by phishing attacks.
India is among the top five countries being inflicted with spam; the others being the US and UK, where 3 out of 10 people are attacked by phishing every month. Telecom regulator, Trai, is doubling down on reducing the rising cases of spam and phishing adversely affecting mobile phone users through unsolicited communications. Last week, it issued directives to telcos to reverify the SMS headers under which commercial SMS messages were being sent since the regulator’s existing systems were being circumvented to deliver spam messages.
Trai also ordered telcos to disallow commercial calls and texts from being placed using regular mobile numbers. While these regulations are among the strictest in the world, swindlers have become more sophisticated and are increasingly using innovative ways to lure consumers. One of the popular ways is sending cautionary messages of users’ electricity bill default and warning of disconnection, followed by a link to make the required payment.
Yet another is pretending to be a credit card company or bank, and asking users to verify their KYC (know your customer) details to ensure continuity of services. MINT PREMIUM See All Premium We need a national survey to track financial grievances Premium How Pathaan scripted history without a roar Premium Performance matters: Why PMS may not be a great investment Premium India to be leading source of global growth for decades . .
. Nitin Singhal, managing director of Sinch India, a cloud communications firm, said while companies like itself had anti-phishing and firewall tech capabilities that have been provided to many telcos globally, it was not introducing it in India since domestic telcos already had the capabilities. “Trai’s directions to stop the misuse of headers and message templates and to curb unauthorized promotions using telecom resources is a positive step in the interest of consumers, and would prevent them from receiving undesired communications," said S.
P. Kochhar, director general of Cellular Operators Association of India, which represents telcos Bharti Airtel, Reliance Jio and Vodafone Idea. ABOUT THE AUTHOR Gulveen Aulakh Gulveen Aulakh is Senior Assistant Editor at Mint, serving dual roles covering the disinvestment landscape out of New Delhi, and the telecom & IT sectors as part of the corporate bureau.
She had been tracking several government ministries for the last ten years in her previous stint at The Economic Times. An IIM Calcutta alumnus, Gulveen is fluent in French, a keen learner of new languages and avid foodie. Read more from this author Catch all the Industry News , Banking News and Updates on Live Mint.
Download The Mint News App to get Daily Market Updates . More Less OPEN IN APP.