Online fashion retailer Zalando to focus on profitability after 2022 slump

Online fashion retailer Zalando to focus on profitability after 2022 slump
Synopsis In February, ​Zalando said it was cutting hundreds of jobs across its workforce of 17,000, saying it had expanded too much and citing a difficult economic environment since the coronavirus pandemic. ETtech For 2023, Zalando expects adjusted EBIT of between €280 million and 350 million euros, with revenue between a 1% decline and 4% gain (Illustration: Rahul Awasthi) Zalando , Europe's biggest online fashion retailer, will focus on improving profitability this year after a profit slump and stagnating sales last year. The company's adjusted group earnings before interest and tax (EBIT) plunged by 60.
1% last year to €184. 6 million ($197. 3 million) on revenue down 0.
1%, it said on Tuesday, in line with guidance updated in November. The EBIT margin was 1. 8%, compared with 4.
5% in 2021, but the company's profitability push - including jobs cuts announced last month - is expected to help it to the top end of its 3-6%margin target by 2025 and double-digit margins in the long term, said co-CEO Robert Gentz. For 2023, Zalando expects adjusted EBIT of between €280 million and 350 million euros, with revenue between a 1% decline and 4% gain. Gross merchandise value (GMV) grew by 3% last year, to 14.
8 billion euros, and Zalando now expects GMV growth of 1-7% this year. Layoffs Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories In February,Zalando said it was cutting hundreds of jobs across its workforce of 17,000 , saying it had expanded too much and citing a difficult economic environment since the coronavirus pandemic. "We have decided to start a program that will remove several hundred overhead roles across many of our teams," it said in a statement.
"Over the last few years, some parts of our company have expanded too much and we have added a degree of complexity to our organization that impacted our ability to act fast. " The planned job cuts were first reported in the Financial Times, which said the online retailer's workforce would shrink by up to 5%. In Tuesday's statement, Zalando said that while the pandemic had boosted business in 2020 and 2021, "the pandemic tailwinds have faded since 2022 and the macroeconomic environment has become more challenging".
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