We have chanted certain taglines like prayers. Some tickled us to our bones. Some jingles made us perform choirs and some mascots made us like them forever. Here are 15 such brands. Back when neat cursive handwriting was also a symbol of good character, irrespective of inkblots left on the paper, Chelpark ink and their catalogue of fountain pens left their mark on our collective conscience and on four-lined notebooks. A student's life in those involved nibs, inkpots and stained fingertips. It was the reign of liquefied movement of the nib through the pages, which enhanced out thoughts with fluency. Students anticipated moving up to higher grades, just to use the Chelpark inks that came in excellent colors of sapphire blue, crimson violet and even emerald green. Chelpark Ink was the student's best friend and carried along a great deal of Indianness with it. Parker Pen Company discovered an Indian partner in Chellaram in the '50s. This gave birth to Chelpark. As use of ballpoint pens and gel pens increased considerably among students, Chelpark is now a long lost antique to students. Cherry Blossom, a name known to everyone even when it didn't display itself much in the ads. Its strong identity came up without fancy brand promotions. UK saw the launch of the brand in the 1906. It reaffirmed what the everyday act expressed about the people wearing shoes. The legacy reigning brand reached its centennial year in 2006. It launched a campaign displaying its "100 shining years" to mark the celebration. It attempted to inculcate in people the habit of polishing their shoes again through their new message – "Polish to Shine". The message targeted school students along with young office-persons by reflecting that polishing shoes is an act of character building and a disciplinary practice. Colgate stands as a last man when it comes to talks of Toothpaste in our nation. This brand stands unique with its capability of producing innovative variants. This facilitated brand recall along and helped it stick in its course, further letting it participate bravely in competition. This happened despite market chaos by a homegrown product manufacturer like Patanjali. This was also the time when health-conscious consumers preferred natural or herbal category products. "Kya aapke toothpaste me namak hai?" was an iconic tag line that the brand aligned with their missionary zeal and promoted a toothpaste with natural salt. India executed the world's largest vaccination with Covishield and the Indian Covaxin. India introduced the Covishield on January 16, 2021; a month after the US introduced the initial Covid vaccine on 10 December 2020. Following up on the release of Covishiled, India launched Covaxin, developed by Bharat Biotech along with the Indian Council of Medical Research and the National Institute of Virology. On the other hand, the Serum Institute of India, based in Pune, manufactured the Covishield which was developed by British AstraZeneca. In the month of July 2022, India achieved a milestone of injecting 2 billion Covid-19 vaccinations. Dabur, a company that began as an Ayurvedic medicine company, later went on to become a large Indian FMGC firm. The brand succeeded with seamless adaptation to ever-changing market situations. They handed over the management to professionals outside the Burman family (Daaktar SK Burman: founder of Dabur). From Chyawanprash to Hajmola, the brand possessed a plethora of products, with which Dabur became a household name. Dabur honey layered with a little bit of pepper would treat sore throats on winter nights. The company at present presents 250 herbal and Ayurvedic products under its name. These products range from skincare, haircare, and oral care to foods and more. The brand felt prey into controversies following a monopoly that lasted 20-30 years in the Indian market. The public called the brand a falsehood and accused of having animal fat. Dalda finally hit its downfall when people gained knowledge that highly saturated vegetable oil is not health effective. This ultimately led Dalda oil to disappear from Indian kitchens. Dettol is the equivalent of antiseptic and disinfectant. Dettol has been ruling the hygiene category for over 90 years. Reckitt & Sons (now RB), the English version of Dettol, was once running circles with a completely different name for the product: PCMX (from parachlorometaxylenol). This compound gives Dettol its germ-fighting ability. The brand targeted mothers who desired a clean environment for their children through their advertisements. Their ads displayed simplicity in their product usage. It has remained a household name and relevant with a vast variety of products in the market. Their products also came in at convenient prices. To top it all, their evergreen claim to kill 99. 9 per cent of germs led the brand to achieve its legacy. Fevicol made its TV debut in 1997 with a rustic look and style. Their ads displayed the product as catering to low-income households in rural areas and were wrapped up with humour. This promotional strategy remained intact till today. They sold their products directly to carpenters instead of hardware stores. This helped them gain strong feedback loops. With time, Fevicol made its way to stationery kits of students. The brand launched new products, Fevicol Marine, Fevicol HeatX and Fevicol SpeedX which together accounted for over 50 per cent revenue of fevicol. The Fiat 1100 Delight made its way to India as Premier Padmini. It is a four-seat drive manufactured by Premiere Automobiles from `1964 to 2001. It lingered in the hearts of the mass as the queen and dominated the taxi environment in Mumbai. Back when Mumbai was known as Bombay, it was famous as the kali-peeli. As a sight of a rare display, one might still come across one in the streets of Mumbai. Following it, the coming of Fiat 124 as Premier 118NE along with the Fiat Uno addressed the brand's successive launches. The Fiat Uno featured a front-engine, front-drive, four-passenger supermini. However, working complications delayed delivery despite a large number of bookings. Thus, the Fiat Uno couldn't perform well in India, unlike in other markets. In the year 2019, the brand came to a road end in India and shut down operations in the country. After that, it refocused their resource on the Jeep. The distinct flavour of 5 stars inspired the popular tagline "Deliciously rich, you'd hate to share". The famous ad campaigns that portrayed the rollercoaster adventures of twins, Ramesh and Suresh led the brand in building around the buzz of the dreamy 5-star experience. The twins remained as the 5 Star duo for more than 11 years. However, the 2020 ad of the Mondelez-owned brand – "Do Nothing" paved way for criticism as it was viewed as an insensitive depiction of the youth. 5 star has fought neck-to-neck competitions with other brands throughout the years. It even experienced abandonment by customers when they realized the bar was thinning too much compared to the price. However, the brand bounced back every time and returned with new flavours. 5 star is available presently in Indonesia, Malaysia, Brazil, South Africa, the Philippines and Egypt. Glycodin roped many legends to star in their ads. The Lata Mangeskar featuring ad with a sore throat stands as the rarest of it all. Govind Nihalanai shot the ad. The ad also featured the legends Bimillah Khan along with Bhimsen Joshi. Alembic Pharmaceuticals (1907) launched Glycodin in the year 1932. It became an over-the-counter product 13 years following its launch. The product underwent aggressive marketing in the 1980s. However, when people raised concerns about cough syrups having codeine, Alembic Pharmaceuticals scrapped off codeine from Glycodin. Glycodin has seen a fall in the market share in recent years. It slipped from close to 80 per cent in 2010 to 30-35 per cent in 2019. The company took advertising to its fullest use by depicting the almirah as a wedding gift and then as a private space for a newly married couple. With time, the big steel cupboard found its way to a built-in wardrobe. Thus, the 60-80 kg Storewel became a part of Godrej Interior in the year 2006. R Mohan launched Goodknight in the 1980s an era when deaths by mosquitoes were achieving disturbing numbers. Mohan started researching the AI or active ingredients utilized in the mosquito repellents that he launched. In the next coming years, fast cards, roll-ons and patches were created. Mohan came off as a pioneer after introducing them to the Indian market. The brand that possesses immense credibility consistently carried on in the market through a number of innovations. This includes the 45-night refill that was launched in 1995 to Rs 1 fast card in 2013. The poorer consumers could afford their products and were among the section that was most affected by vector-borne diseases. Haldiram, is a brand that became a household name with limited advertising. It is one of the first homegrown companies to produce eateries by adopting the idea of branding the founder's name. Initially, Haldiram marketed its famous bhujia as Dungar Sev, which was named after the then ruler of Bikaner, Dungar Singh. In the '60s the brand upgraded its sweet section and introduced South Indian food in Nagpur. Whereas in the '80s, it was one of the pioneers to take packaging seriously. Haldiram's products are available in more than 100 countries presently. The present generation of the Agarwal family utilises modern tools to serve age-old recipes. HMT watches first started ticking in the year 1961. HMT, a state-owned manufacturer, collaborated with Japan's Citizen to produce the kind of watches that Indians would be proud to sport. Owning an HMT watch was equivalent to possessing an Ambassador car – which was a case of immense pride and the available option. Post offices featured a counter that sold HMT timepieces before HMT had its own showrooms. Jawaharlal Nehru was a fan with the Janata model being his favourite. The model Jawan became a trademark of the people in the Army. The Kanchan model received the name of 'the dowry watch' as weddings used to be delayed to accommodate its delivery. To move up in the queue, one had to receive a recommendation letter from the senior Cabinet minister. Maybe HMT watches have run out of time with cell phones being altered watches presently. However, it kept the clock moving the time circle with a time-travelling museum. They also present a website that facilitates collectors' wish to rewind. .